Gold isn't a strategy.
It's a label.
Work through the five decisions worth arguing about — and walk out with a one-page brief you can defend in a room, not one you have to explain away.
Traditional metal tiers reward historical transaction volume, create unearned entitlements, and fail to predict retention or customer value.
Pressure-test your pathway mix, replace single revenue gates with multi-dimension evidence, and run every benefit through the Win-Win Test.
A one-page, defensible executive brief: your program diagnosis and top three priorities to align your CRO and CFO on budget, tiers, and partner commitments.
- You're spending on partners who don't produce.Benefits go to status earned years ago, not to the partners creating value today.
- Your best partners look average on paper.Delivery, build, and advisory partners get graded like resellers — and you under-invest in them.
- You're moving from tiers to outcomes.You need a progression model partners can see, earn, and trust — not Gold renamed to Catalyst.
- Customers need to find the right partner.When levels mean proven capability, customers can tell who can implement, scale, or fix your product.
Walk into your CRO or CFO with a defensible brief: what's broken, what to fund, and what to stop funding.
Use the brief as the blueprint for a full refresh — pathways, progression, benefits, incentives, and migration.
Find out whether your current tiers still drive the behavior you need.
Is there a credible reason for both sides to start?
Can this partner build a real business and delivery motion around us?
Has the relationship proven it can produce?
Can additional investment materially increase the rate or scale of growth?
Does this partner multiply what the vendor can accomplish?
Net-new, legacy redesign, or gut-check. Partner mix, resources, market.
Sell, Serve, Build, Influence, Transact — different motions, different proof.
Five dimensions as evidence gates instead of a single revenue gate.
Profit pool, the Win-Win Test for every benefit, and incentives that follow strategy.
A shareable one-pager: the decisions, the logic, and what you'll measure.